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The Blog

Notes from the kitchen, the supermarket aisle, and the strange corners of the food world.

The Dopamine Truth: Why Eating Well Feels Harder Than It Should — hero
14 August 2026 · 4 min read · Dr. Habit

The Dopamine Truth: Why Eating Well Feels Harder Than It Should

Your brain is wired for quick wins, not long-term health. Understanding dopamine explains why the takeaway menu feels more tempting than home cooking, and what you can do about it.

Behaviour
Mo Gilligan Ate Fried Chicken for 28 Days and Here's What Actually Happened — hero
11 August 2026 · 4 min read · Aaron Loveman

Mo Gilligan Ate Fried Chicken for 28 Days and Here's What Actually Happened

The comedian's month-long experiment eating fried chicken three times a day revealed shocking physical and mental health impacts within weeks. Here's what every parent needs to know.

Nutrition
How to Master Good Food Habits by Changing the Environment, Not Willpower — hero
31 July 2026 · 3 min read · Dr. Habit

How to Master Good Food Habits by Changing the Environment, Not Willpower

You already know what your family should eat. The problem isn't information, it's your kitchen setup. Here's how to master good food habits by redesigning your environment instead of relying on willpower.

Behaviour
How to Build a Family Food Routine That Survives School Holidays — hero
29 July 2026 · 3 min read · Dr. Habit

How to Build a Family Food Routine That Survives School Holidays

Term time routines collapse the moment everyone's home all day. Here's how to keep your family food routine standing through six weeks of school holidays without losing your mind.

Behaviour
How Much Does Cooking at Home Actually Save? Real Numbers from Real UK Families — hero
27 July 2026 · 3 min read · Aaron Loveman

How Much Does Cooking at Home Actually Save? Real Numbers from Real UK Families

We asked families who swapped three takeaways a week for home cooking to track what actually happened to their budgets. The numbers are bigger than you think.

Money-saving
How to Use the School Holidays to Build Food Habits That Actually Stick — hero
26 July 2026 · 4 min read · Tony

How to Use the School Holidays to Build Food Habits That Actually Stick

School holidays aren't just downtime. They're your best chance to make cooking together the thing your family actually does, not just talks about doing.

Behaviour
The Behaviour Gap: Why Knowing Better Doesn't Mean Eating Better — hero
24 July 2026 · 4 min read · Dr. Habit

The Behaviour Gap: Why Knowing Better Doesn't Mean Eating Better

You know what your family should eat. The problem is you can't sustain it. Here's why building healthy eating habits for families is a behaviour challenge, not an information gap.

Behaviour
What to Do When Everyone in Your House Eats Something Different — hero
9 July 2026 · 3 min read · Aaron Loveman

What to Do When Everyone in Your House Eats Something Different

One wants pasta, one refuses anything green, and you're reheating three different dinners. Here's how to handle family eating different meals without losing your mind.

Behaviour
The Real Cost of Winging It: What Food Waste Is Actually Costing Your Household — hero
7 July 2026 · 3 min read · Aaron Loveman

The Real Cost of Winging It: What Food Waste Is Actually Costing Your Household

That bin full of wilted veg isn't just sad, it's expensive. UK families bin £700 worth of food a year, but the fix isn't willpower, it's better systems.

Money-saving

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